Compelling Ways To Share Your Story On Instagram
Let’s talk about 4 compelling ways to share your story on Instagram. So, you want to share your story on Instagram, but you aren’t sure how. Am I right?
Let me guess…
As an introverted entrepreneur, finding compelling ways to share your story on Instagram can be a little overwhelming. Up until now, you’ve been jumping on Insta stories or your Insta feed with your caffeine in one hand and all the deets about your new products and services in the other, ready to share with your audience. But you can’t help but notice your audience is just not that into it. (Look. They’re leaving, Sis, they’re freakin’ leaving…). Ugh! Sound familiar?
Here’s the thing…
When it comes to reaching your audience, and gaining engagement on social media, it’s no longer about the products you make or the services you offer but about the stories, you tell. As an introvert, if you really want to connect with your dream audience and make them swoon? You need to up your storytelling game and learn to captivate your followers by sharing compelling stories that grab their attention. But how do you create content that tells your story in a way your audience cares about?
We’ve found that by using 4 compelling story methods, we’ve been able to not only connect with our audience on Instagram but grow our account quickly.
Ready to learn the 4 compelling ways to share your story on Instagram?
Keep reading, boo.
4 Compelling Ways To Share Your Story On Instagram:
1. Celebrate a Customer Story:
We get it, your products and services are great! But Instagram is about being social, (I know…you’d much rather be chillin’ on the couch than socializing) so get into the social groove by using “UGC” (User Generated Content) as a powerful way to share a testimony from your audience. Were your products and services responsible for helping a client overcome a serious problem? Share it with your audience and let your services speak for themselves. Celebrating a customer story is a very compelling way to create content that shares a story from a 3rd party on Instagram that also helps your audience build trust.
2. Share a Problem Solved:
Listen, Sis, perfect is a lie. We all know you’re not sitting around with a perfect bun, bathed in a perfectly pink filter sitting on a perfect beach making zero mistakes. Stop it! In order to grow and connect with your community, you need to show that you make mistakes too. Share a problem you’ve recently solved. Maybe you learned how to get more rest after a serious bout of Insomnia. Or, maybe you’ve figured out how to be less introverted on social media… whatever the problem is, get candid and share the details with your audience. The more real you choose to be, the more your audience will feel drawn to and inspired by you.
3. Talk About What Makes You Different:
In a sea of INSTA SAMENESS, use your story to stand out. Using your voice and platform to go against the grain and stir the pot is a great way to show your differences. Part of connecting with your audience is about adding value. Don’t be afraid to do so in a way that isn’t necessarily popular but honest and unique. This can be standing up for something you believe in (i.e. women’s rights, breast cancer awareness, etc.) or maybe you share a difference in opinion regarding a method or technique to resolve a certain problem in your niche. Making a choice to stand up and be different is a compelling way to share your story on Instagram in a way that allows you to show up as a unique brand.
Creating compelling content that highlights your brand’s differences is important to get your audience to engage. If you’re looking for ways to further boost audience engagement on Instagram, check out our blog post, 7 Ways to Get Your Audience Engaged on Instagram.
4. Share your Inspiration:
You were inspired to start your online business for a reason. Sharing your passions and truth with your audience is just what your audience needs to better understand the motivation behind your business. Talk about what drove you to get started. Reintroduce yourself to your audience and talk about the fears you’ve overcome to step into entrepreneurship. The start of building a long-lasting relationship with your audience is about empowering and encouraging others to do the same. Girl this is your time to share your story…go “lady balls” to the wall and don’t hold back! Create and share content based around your “why” and make your audience fall in love with the story behind your brand.
Wrapping it Up: Compelling Ways to Share Your Story on Instagram
With these 4 compelling ways to share your story on Instagram, you can quickly begin to build your brand and make a connection with your audience. Growing your brand on the gram is all about socializing through storytelling. If you’ve been having issues making a connection and getting your audience to engage with you, try one or all 4 compelling ways to share your story on Instagram and watch as you start to grow!
Creating content that focuses on delivering a compelling story for your audience can be important and sometimes a little overwhelming. But you don’t have to do it all alone.
Comment and let us know which of these 4 compelling ways to share your story on Instagram stand out to you the most?
