5 Types of Instagram Content That Converts Like Crazy

There are 5 types of Instagram content that converts like crazy, and if you’re not using them in your Instagram content, what are you even doing with your life?

So, if you’ve been trying to reach your audience on Instagram, get engagement instead of crickets, stand out and make sales, you need to beef up your content strategy, Sis.

Up until October of last year, when it came to Instagram, our strategy was “throwing spaghetti at the wall” to see if it would stick. Needless to say, we struggled with less than 1k real followers, we didn’t seem to stand out as an authority, and sales were non-existent. We were positive that the algorithm was out to get us. After about a month of getting really clear on who our audience is, along with watching some of our competitors, we quickly realized a pattern. Each of our competitors was using a combination of 5 types of Instagram content that converts and began using it on our own audience… worked like a charm.

In as little as 6 months we went from 1k random followers to 6k real, active, and targeted followers. By using these new content types, our audience was engaging in our comments, sharing our content while our follower count grew. This helped us to increase credibility and allowed us to begin making sales on the Instagram platform. So, of course, we want to share it with you so you can begin to incorporate 5 types of Instagram content that converts like crazy and stop stressing about what to post. Keep reading to get the details.

1. Educational

Establish yourself as an authority within your niche by giving your audience Educational content. It’s important to keep your audience in mind. Focus on their problems and pain points and create content that will not only help them but will drive them to see you as the “go-to” account for your niche. As you create educational content, be sure to give info such as How-To tips, quick tutorials, microblogs, and testimonials are great ways to educate your audience. You should definitely include educational content into your strategy at least one to two times a week.

2. Storytelling

Use storytelling as one of the 5 types of Instagram content that converts to develop relationships with your audience. Gone are the days of running a faceless brand. Blah. These days, potential followers want to know the reasons why they should follow you, so you need to start sharing your story, Boo! Opening up and talking about your “why” for starting your business, obstacles you’ve overcome, fears you may have turned into triumphs, your customer stories, etc. The idea is to be transparent and allow unveil a level of intimacy with your audience that helps them feel like they could be friends with you.

3. Shareable Content – Instagram Content that Converts

Create viral content your readers want to share! Remember, Instagram is a visual platform, you guys. Therefore, when creating content make sure that you’re thinking outside of the box to utilize images that will help your audience feel a connection. The idea here is to incorporate content that evokes humor, empowerment, information, etc. and hits your audience in the feels. Use content such as quotes, infographics, memes, videos, etc. to make your audience stop their scroll, engage, and share with their friends and fam.

4. Lifestyle

When creating Instagram content that converts, relatability is key. In other words, it’s important AF! And, it helps to let your audience see who you really are and be seen as more than a business but as a human they can relate to. No, we’re not pushing you to be an influencer that shares her entire life, (unless you want to be),  but it is important to give a glimpse into your world. Create content like, “behind the scenes,” morning and evening routines, a day in the life, #ooftd, etc.  Your audience should feel a know like and trust factor with you that takes them from reader to follower. Use lifestyle content to help you get there.

5. Sales

Sales, is all about the call to action. In other words, it’s one of our favorite types of Instagram content that converts. Most new entrepreneurs jump right into delivering sales content for their audience. Big mistake. Consequently, only pushing sales-y content will send your audience running away. On a more positive note, include content that drives your audience to want to take action, such as inviting them to do things like, “click the link in bio,” “sign up for your newsletter”, “enter code XYZ for 10% off,” etc. These are all ways to drive sales by converting your followers into your dream customer.

Wrapping it Up – Instagram Content that Converts

In closing, using each of these tips are great for creating Instagram content that converts. It’s beneficial to your audience. As a result, it helps you grow your account and stand out to your audience. It also makes finding content to create easy and stress-free. Use these content pillars within your strategy to help create a cohesive and consistent grid for your audience. This will help you to build a know, like, trust factor with your audience. And help you to stand out, grow, and ultimately generate sales. Now is the time to switch up your content strategy and start creating content that converts.

P.S. Need help creating content that converts? Check out our “Secret to Giving Good Head(lines) Guide.” And let us help you spice up your content, get more engagement, and generate sales. Click here to learn more.